Alfred D. "A.D." Price (ca. 1860-1921)

Alfred D. "A. D." Price, entrepreneur, spent his youth in Hanover County. After settling in Richmond in the 1870s, he opened a blacksmith shop ca. 1881 that expanded into a livery stable and undertaking business. He moved the enterprise to this site in 1898. In Aug. 1894, Price became one of the first funeral directors in Virginia to receive a state embalming license. That year he married Georgia A. Gibbons, a former contralto for the Fisk Jubilee Singers. Price invested in real estate and was a board member for banks and other institutions. He was president of the Southern Aid Society of Virginia, a prominent minority-owned insurance company, from 1905 until his death on 9 Apr. 1921.